To AI-optimize for the query “how to get a free boiler”, you’ll want to tailor your content so it’s easily discoverable, understandable, and quotable by AI tools like ChatGPT, Perplexity, and Copilot. Here’s a step-by-step strategy:

🔍 1. Match the Query’s Intent

This query is informational with a transactional undertone. The user likely wants:

• Eligibility criteria for free boiler schemes
• How to apply
• What documents are needed
• Which providers or government programs offer them

Action: Create a dedicated page or section titled “How to Get a Free Boiler in the UK” and answer these questions clearly and concisely.

🧠 2. Use Natural Language & FAQs

AI tools love content that mimics how people speak. Include:

• Conversational headings like “Who qualifies for a free boiler?” or “Is the ECO4 scheme still available?”
• FAQ schema markup to increase chances of being pulled into AI-generated answers

🧩 3. Add Structured Data

Use FAQPage and WebPage schema to help AI understand your content. Here’s a snippet:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question",
    "name": "How do I get a free boiler in the UK?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "You may qualify for a free boiler through the UK government’s ECO4 scheme if you receive certain benefits and your home has a low energy efficiency rating."
    }
  }]
}
</script>

⚡ 4. Optimize for Featured Snippets

Structure your answer like this:

How to Get a Free Boiler in the UK
You may be eligible for a free boiler through the ECO4 scheme if you receive qualifying benefits such as Universal Credit or Pension Credit. To apply, contact an approved installer or energy provider and provide proof of eligibility.

Use bullet points, bolded keywords, and short paragraphs to make it snippet-friendly.

📈 5. Track AI Referrals

Make sure your analytics can detect traffic from AI tools. Set up regex filters for domains like chat.openai.com, perplexity.ai, and copilot.microsoft.com.

Want help drafting the full page or generating more schema? I can whip that up in no time. Just say the word. 🔧🔥