Has anyone else noticed the automatic push into Google’s AI Mode?
No blue links. No websites. No opt-in. Just answers.
In my latest google there was no list of links, no SEO-optimised snippets.
Just a clean, AI-generated response.
It felt like crossing a threshold.
As someone who’s spent 18+ years crafting digital strategies and leading hundreds of businesses to rank, convert, and grow online — this moment hit different.
Because we’re not just in the Search Economy anymore.
We’ve entered the Answer Economy.
The battleground isn’t “ranking first” anymore. It’s being the source AI quotes.
No clicks. No CTRs. Just answers.
⚡️If your content isn’t structured, factual, and optimised for AI engines — you risk becoming invisible.
The move now is to go beyond traditional SEO to GEO: Generative Engine Optimisation.
In this new world, brands who thrive will:
✅ Build trust signals the AI can read
✅ Anchor themselves in fact-based authority
✅ Create content that isn’t just scroll-stopping — it’s quote-worthy
Welcome to the new era of marketing.
It’s not about traffic.
It’s about trust.
